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Engagement matters
Is your brand engaging with its customers on social media? If not, you could be missing a vital communication and insight stream. Chris Brown from Confirmit believes that social media “provides a very...
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The Do’s and Don’ts of Social Media Customer Service
Companies using social media for customer service are steadily increasing. According to Mashable, 80% of companies will be using social platforms for customer service by the end of the year. Why?...
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What to look for in a social media monitoring tool
Social media monitoring is an increasingly important activity for any large organisation, but choosing a monitoring tool is a difficult decision. To help identify the key factors and questions to...
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Monitoring for Social Customer Service [webinar]
Social customer service is going mainstream as customers seek fast and efficient ways to raise issues, lodge complaints or offer compliments. Early adopters have been reaping the benefits for some...
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The Power of Retweets
One click and it’s out there for all to see. It doesn’t take much nowadays for one comment on social media to impact a brand’s reputation thanks to the power of retweeting. Obviously it’s good times...
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How does Associated British Foods fare on social?
Associated British Foods (ABF) … which of its brands first spring to mind? Your list should include Twinings, Kingsmill, Silver Spoon, RYVITA, and Primark. These are all part of this international...
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The Value of Social Media Monitoring for B2B Organisations
Last week we attended the UK’s leading Social Media Measurement and Monitoring conference, #Measure13. The event was hosted by Our Social Times and attracted industry experts from across the globe....
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Poor Customer Service Costs UK Businesses £12 Billion Every Year
Businesses put so much effort into attracting new customers that they often neglect their existing ones. The impact of this is highlighted in new research which estimates that UK businesses lose £12...
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Mancini gets the boot – the social reaction
In the past few weeks, football management in Manchester has shifted dramatically. Firstly the big man in football, Sir Alex Ferguson, announced his retirement after 26 years at Manchester United and...
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